China's switching power supply industry output value along the way
According to the release of the "2012-2016 China switching power supply industry depth assessment and investment outlook forecast report" shows that since 2010, with the implementation of a series of national macro-policies and the global economy is stabilising, China's electronic information products showed a rapid recovery of the development momentum. The output value of China's switching power supply industry has followed the trend, and the output value scale reached 117.2 billion yuan, with a growth rate of more than 10%.
The 2012-2016 China Switching Power Supply Industry In-depth Assessment and Investment Prospect Forecast Report also shows that, as the switching power supply industry is mainly customised, the sales of enterprises are closely integrated with the orders, so the sales behaviour occurs more often than not before the manufacturing of products. At the same time, the research and development of standard products to the market and customer promotion, and actively expand the electronics industry customers, show the company's R & D and design capabilities, production scale and quality management capabilities become an important means of enterprise sales. Currently, the switching power supply industry to expand sales channels are mainly to participate in industry exhibitions, in the professional print media and industry websites to promote and customers recommend each other, etc., and access to customer resources is the most direct embodiment of the strength of the enterprise.
Electronics industry analysts pointed out that the switching power supply by virtue of its miniaturisation, light weight, wide range of input voltage, less heat consumption and many other advantages, coupled with the trend of demand for thin and light electronic products, the development of switching power supply to rapidly replace the linear power supply popularity in a variety of electronic products.
Switching power supply products have two categories: one is a standardised product, the other is a non-standardised product. Generally speaking, the standardised product order batch is relatively large, the gross profit is relatively low, the competition is fierce. Non-standardised products have smaller order quantities, but higher gross profits and less competition. Standardised products are generally not in stock, but after receiving a customer order on the basis of the original product improvements, * finally provide customers with custom products. Unlike mass customisation, custom switching power supply is more of a small batch customisation, in order to better control costs, so as to quickly provide customers with low-cost, high-quality custom products. This requires companies to have agile product development and design capabilities and raw material sourcing capabilities.
